At Yubo, we believe safety and trust are the foundation of meaningful online connections. That’s why, long before lawmakers and government regulators around the world began to discuss requirements for age assurance on social platforms, Yubo became the first major social platform in the world to implement platformwide age verification. This proactive step reflects our safety-by-design philosophy and our commitment to creating a space where people can interact with one another safely. 

This week, we are commemorating the two-year anniversary of our September 2022 milestones of age-verifying for 100% of Yubo users in partnership with Yoti, the leading digital identity solutions provider. 

Here’s how our pioneering efforts are setting a new standard for online safety. 

Revolutionizing Safety with 100% Age Verification

In 2022, Yubo partnered with Yoti, a leader in facial age estimation technology, to take age gating – a feature that separates users into communities based on their age – to the next level. By the end of the year, Yubo required 100% of its users to verify their age. This made Yubo the first app globally to achieve this milestone.

Using Yoti’s privacy-preserving technology, age verification on Yubo works in seconds:

Users provide their birthdate upon sign-up or at their next login.

A live image is captured in-app and analyzed by Yoti.

The system verifies if the image matches the birthdate provided.

If the results are inconclusive, users can adjust their date of birth or submit an ID and another live image for manual review by Yubo’s Safety Specialists. Roughly 87% of users are able to successfully verify their age on Yubo at first attempt.

Yubo implemented platformwide age verification years ahead of key regulations in its major markets, including:

Recent age assurance bills in U.S. states like California, Utah, and Texas

Australia’s 2024 legislation requiring social media users to be 16 or older

This proactive approach showcases Yubo’s dedication to leadership in safety, not just compliance.

Survey Insights: How Users Feel Safer on Yubo

In October 2024, we asked over 10,000 users about their experiences with age verification:

79% said they feel safer on Yubo compared to other platforms because of age verification.

60% reported a positive impact on their overall app experience.

53% said it increased trust in the authenticity of their interactions.

By verifying user ages, we not only protect minors from inappropriate content and interactions but also enhance the experience for adults, who can confidently connect with peers without fear of misrepresentation.

Age verification doesn’t just safeguard users – it also reduces the prevalence of bots. By requiring live images, we’ve made it nearly impossible for automated accounts to gain access. In a survey of over 1,000 long-term users, 50% reported noticing fewer bot accounts since the rollout of age verification.

Bots are notorious for spreading misinformation, facilitating scams, and manipulating public opinion. By tackling this issue head-on, Yubo strengthens its position as a trusted platform for real connections.

Boosting Engagement and Community Quality

Age verification has also enhanced engagement and retention by ensuring users are grouped with peers in livestreams and profile swipes. Today, 70% of Yubo’s users are over 18, and they benefit from an environment tailored to their interests and preferences.

Among pre-2022 users, nearly one-third reported improved interaction quality thanks to age verification. These results highlight how trust and safety can drive user satisfaction.

Leading the Industry with Safety and Growth

Yubo’s proactive investment in age verification demonstrates that user safety and business success go hand in hand. By addressing the challenges of online safety before they became regulatory mandates, we’ve shown the power of innovation in building trust.

As Yubo co-founder and CEO Sacha Lazimi puts it:

“Our team is grateful for the opportunity to work with partners like Yoti to continually break ground in online safety innovation and provide young people with the level of safety they are entitled to online.”

At Yubo, we’re proud to be a global leader in online safety. By pioneering age verification, we’ve created a platform where users can feel secure, connected, and valued—today and for years to come.

You can access our case study with Yoti about facial age estimation on Yubo on Yoti’s website. 

How Yubo Pioneered 100% Age Verification to Set a New Standard for Trust & Safety on Social Media

As the popular film title suggested, the kids may be all right, but our planet certainly isn’t. In 2024, we experienced some of the hottest days ever recorded, and this trend does not seem to let up. The oceans are still warming and rising. Since 1970, wildlife populations have declined by 73% on average. Plastic? Everywhere. Reaching the “net zero” pledged in the Paris Agreement seems unrealistic as very little progress has been made to decrease carbon emissions. If anything, those emissions are predicted to rise by 0.8% in 2024. Nevertheless, some politicians continue to disregard the planetary emergency we find ourselves in, leaving the communities-at-risk to fend for themselves.

All of this paints a grim picture, causing young people to suffer extreme levels of anxiety linked to uncertainty of their future on our burning planet. While affecting all of humanity equally, younger generations were the first ones to grow up in a world where climate disasters became the norm, not the exception. Sometimes, this results in fatalism and resignation, and while understandable, those are of little help when it comes to taking action for climate justice. So, if climate emergency is indeed impossible to ignore, we should all become better-equipped in thinking about the possible ways to stop and revert it, and applying those strategies in our personal lives. After all, caring about our planet isn’t just about fearing the future; it’s about loving, preserving and refusing to let go of those wonderful things that we still have. It is not fear, but the power of love and care for our planet is the feeling we need to harness to fight climate change.

At Yubo, we take our Environmental, Social, and Governance (ESG) commitments seriously. Among them is raising awareness about climate change. Using the influence we have within our industry, we aspire to always support and contribute to the fight for better climate. We believe that promoting high standards of conduct in tech as well as encouraging positive behaviors in our industry, our workplace and among our users are fundamental to accomplishing sustainable growth in the long term.

At Yubo headquarters in Paris we have implemented some important steps towards eco-friendliness. We recycle our office waste in partnership with Les Joyeux Recycleurs. We also switched away from using plastic cups in the office as well as stopped using coffee capsules, opting in for coffee beans with less packaging instead. Finally, we transformed our rooftop terrace into an urban garden where we grow fruit, vegetables and herbs! This helps us to reduce the building's carbon footprint and encourages our colleagues to spend some time in a natural environment, participating in practice of “urban picking”. All these little steps are designed to reduce the negative impact on the environment that modern workplaces unfortunately contribute to, and to relieve the personal stress associated with climate change as everyone gets to play their part in making the future a little more liveable.

We all know about the importance of reducing, reusing and recycling. However, in our increasingly digitized lives, it is important to remember that technology has a carbon footprint too. Every text you send, TikTok you scroll past and duplicate photos you forget to delete from your device uses energy, and that energy often comes from fossil fuels, the primary culprit of global warming. But don’t worry, we’re not here to make you feel guilty! Instead, we’d like you to consider digital sustainability and see what tweaks you can implement into your daily digital habits to offset the impact you have on the environment. The movement for digital sustainability is designed to teach us to think about using technology in a way that is mindful of our shared planet. So, here’s some inspiration if you’ve been waiting to switch things up and contribute to a better future.

With the abundance of digital files we hold on to, our cloud storage can quickly become cluttered and unruly. But in the same way that money doesn’t grow on trees, your cloud files don’t go to a mysterious secret place outside our physical world. They are stored on servers somewhere, and those servers are powered by energy. This is why it is extremely important to sort through and organize your files to make sure you’re not keeping things you don’t need. Remember to delete emails you’re unlikely to open, unsubscribe from irrelevant newsletters and clean up your photo library deleting duplicates, unnecessary screenshots and the like.

Don’t cycle through your devices too fast

We all know how great a shiny new smartphone feels! However, e-waste is a big contributor to the planetary environmental issues that we face. In 2019, 53.6 million metric tonnes of e-waste was produced in the world. Only 17.4% of this waste was collected and recycled. When considering a new gadget, think back to these numbers. If your current smartphone or laptop still works, maybe you should hold onto it, and if it doesn’t – try repairing it first. When you do decide to upgrade, make sure to recycle the old one properly.

Did you know that standby power could use up to 10% of your overall household energy, and is responsible for 1% of total global CO2 emissions, which is equivalent to the output of several large power plants? Keeping this in mind, it is important to unplug your devices, as they still draw energy when plugged in, even if not in use. If you have power strips installed in your home, remember to use them too as they allow you to cut power from multiple devices simultaneously. Other things you could do include turning your devices off instead of just leaving them to “sleep” as well as using energy-efficient settings such as dark mode.

Your web search traffic produces carbon emissions too. For instance, Google produces 0.11 grams of CO2 per search. This is why it’s important to choose a good search engine that can help you offset your carbon footprint. Here’s the list of engines you could try using!

Ecosia: If you love trees, this one is for you. 100% of Ecosia’s profits go to climate action, with 80% of their income spent on planting trees. Importantly, they plant native tree species and stay away from monocultures.

Ekoru: This search engine helps you to clean up plastics from the ocean with every click. They also help to “reforest” it by planting ocean seagrass. Ekoru works with initiatives such as Big Blue Ocean Cleanup and Operation Posidonia.

OceanHero: This is another engine for ocean lovers. Like Ekoru, they prevent the plastic from entering our oceans, and they do it with style! On average every 5 searches with OceanHero helps recover one plastic bottle.

So here you go! Now you know about some simple strategies to help you offset your digital carbon footprint. While small, all of the above can help us make a huge difference and move towards maintaining our planet for ourselves and the generations to come.

Sometimes being looped into a 24/7 news cycle, reporting on each and every way in which we are killing our planet, can generate feelings of helplessness and anxiety. But here’s the deal: while it’s absolutely understandable to feel overwhelmed by the state of things, it’s also important not to let that anxiety rule over our everyday life. We need to stay optimistic, if the current climate emergency is the problem we intend to solve. So if you’re in need of a breather, we’d like to offer you a list of things you could try to soothe the negative emotions associated with climate change.

Being the huge problem it is, climate change tends to make people feel powerless about ever stopping it. However, implementing small eco-conscious habits into your life can help you to feel that you’re not staying idle and indifferent. It also connects you to the larger movement of people who take the current state of affairs as seriously as you do.

Being in nature can remind us why we care about our planet and ecology. Go outside to sit under an old tree, grab your binoculars and go do some birdwatching or simply take a brief walk in your local park. Appreciating nature and staying connected to it can give us a welcome relief from the stress and anxiety we’re feeling.

With so much doomer content on the internet, it can sometimes feel unavoidable. But we challenge you to surround yourself with positive news, too! Give some activist initiatives a follow on social media, or find and watch a documentary about people making real change in the world. Get inspired into action, not scared into it.

Another thing to remember is that you’re not alone in this fight. There’s a whole generation of young people who are taking action every day, as concerned about the planet as you are. So make sure to find your people. Go on a march, chat with your friends, or even find someone on Yubo by using our causes tags. Knowing that you belong in a group of like-minded people can help you soothe the anxiety from feeling like you’re all on your own.

We know that the climate crisis is real. Feeling anxious about it is also totally understandable. But remember that the key to reducing that anxiety is taking climate action, focusing on the love for the planet, and finding moments of inspiration. It’s impossible to save the world overnight, but every small action adds up.

Remember to take breaks from the doom and gloom, we won’t judge you for spending some time scrolling TikTok, but make sure to come back when you are feeling recharged and remember to balance it out with some positive action!

Digital habits for a healthier planet

Yubo Launches New “Causes” Tags To Reflect Desire For Valuable Connections

Gen Z is the generation that grew up with smartphones glued to our hands. Memes are our second language, the power of the internet is right at our fingertips, and we really know how to harness it! But, let's be real, besides funny cat videos and the latest TikToks, there are plenty of ways in which the internet can be used – and talking politics and activism is one of them. Making up 10% of the global electorate, Gen Z is not just a bunch of screen-tappers. We are a force to be reckoned with!

Politics is an unavoidable and important part of life. For young people, it is so now more than ever. With us being famously at the forefront of political grassroots movements such as School Strike for Climate, it is important for Yubo to reflect on the political stances and values our users have. Just like our users, who are constantly evolving, we are always on the lookout for innovative technologies, working outside the beaten track, to evolve with them.

Yubo Launches New Features: Add Friends by Tag

Initially, Yubo introduced our “Add by tag” feature to promote better and more lasting meaningful connections. In the past year, our users connected through their shared love of epic tunes, latest films, sports, video games, or other leisure activities that made up nineteen tag categories Yubo currently features. Knowing that for many young people nowadays dedication to causes is non-negotiable, finding friends who share their values through the all-new “Causes” category is now another way they can search for new valuable social connections. After all, why go solo when you can be a part of a vibrant community ready to listen to your ideas and develop theirs alongside you? Joining a crew of like-minded people feels good: it offers us a blend of fresh perspectives, bold opinions, and unexpected insights.

By bringing in what really matters and connecting young people to each other through causes they have a common interest in, we empower them to further develop ideas of their own and test them against other people’s ideas. Here at Yubo, we hope this brand-new feature will ignite powerful and respectful discussions and give Gen Z the needed tool to reflect and refine their political beliefs.

With an array of tags covering movements from environment preservation to equal civil rights for minority groups – such as “Racial equality”, “Gender equality”, “Affordable healthcare” and “Climate change” tags – Yubo strives to represent our users in their work to create a more equitable and fair world.

So, find your new politically-aware besties, jump in a live, and make the change unstoppable!

Yubo launches new tag catergory: "Causes". By using the add by tag feature on Yubo you can now also find people who share similar causes to you. Yubo continues to grow it's 'add by tag' feature - so finding friends with similar interests has never been easier!

Yubo Launches New “Causes” Tags To Reflect Desire For Valuable Connections

3 minutes read

- Written by Yubo Team